Ioné Sterental is a brand strategist, writer, and marketing consultant who lives in Los Angeles. She works with values-driven brands and founders who are making people’s lives better. She also writes the Substack Falling in Life.

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Experienced across industries

CPG

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food & beverage

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health & wellness

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retail

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personal finance

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tech

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fashion

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CPG 〰️ food & beverage 〰️ health & wellness 〰️ retail 〰️ personal finance 〰️ tech 〰️ fashion 〰️

Areas of expertise

Strategy

Brand strategy
Design strategy
Communications strategy

Writing

Brand copywriting
Website copywriting
Longform

Marketing

Brand and integrated marketing
360 campaigns
Agency management

Ways to work together

  • Ongoing, embedded support as part of your team.
    Ideal for businesses that need strategic, part-time leadership or hands-on execution across brand, writing, or marketing, without hiring full-time. Retainer-based and flexible, this model allows for deeper collaboration and continuity. Ioné is also open to contract roles pending availability.

  • Defined scope. Clear deliverables. Fixed timeline.
    Perfect for one-off initiatives like brand positioning, comms/messaging frameworks, website copy, or campaign strategy. Team agrees on goals and a timeline upfront, and Ioné handle delivery from start to finish, working independently or collaborating with an existing team.

  • Strategic insight, when and how you need it.
    Whether you need strategic input before a launch, a second brain for your marketing team, or a quick injection of direction, this option offers flexible access to Ioné’s expertise on an hourly or session basis.

Inquire

  • "Ioné is who you call when your brand has soul—and big ambitions... If you’re a founder, a mission-driven brand, or a startup looking for someone who just gets it—Ioné’s your person. She brings integrity, curiosity, and a sense of play to everything she does. She’ll stretch you in the best way. One-of-a-kind brands deserve one-of-a-kind partners. Ioné is exactly that."

    Chrystie Heimert, VP, Communications & Impact
    Tractor Beverage Company

  • "I've had the absolute pleasure of working with Ioné a lot this year, and all I can say is that she's an absolute gem. Quick thinking, gets stuck right in, digs deep on any topic – from consumer debt to rare diseases and beyond, and is truly very fun to work with. 10/10 recommend working with her!"

    Jessica Lehmann Ash, Head of Business & Brand Strategy
    co:collective

Get in touch

Let's work together

Let's work together