It’s nice to meet you!
With over 10 years of experience, I help startups, values-driven brands, and founders define their identity, craft brand narratives, and develop brand & comms strategies that fuel growth.
Early on I learned that change is inevitable and best met with a sense of adventure and curiosity. That the stories we tell others – and ourselves – can make all the difference. And the same is true for brands.
That’s why I love telling stories that help people and brands reach their potential, starting with a deep understanding of the unique DNA and larger context at play.
After graduating from UC Berkeley with a double major in Psychology and Media Studies, I started my career as a brand strategist at Anomaly, one of the top creative agencies in NYC. There, I worked on Fortune 500 brands from Panera, to Jolly Rancher, Signet Jewelers, Crown Royal and Booking.com – to name a few! – all while learning from the best in the business.
Almost five years later, my budding sense of adventure brought me to LA. Here, I found a love for freelancing with great shops and clients of all sizes and led brand and integrated marketing at Tractor Beverage Company, a growth-stage beverage company. As Director of Brand and Integrated Marketing, I launched the company’s first-ever integrated brand campaign, “Escape the Ordinary,” awarded BevNet’s Best of 2023 “Best Marketing Campaign,” wearing multiple hats and getting a taste first-hand of how to build a brand from within.
With both agency and brand-side experience, I’m thrilled to be able to partner with teams of all sizes to help brands with soul realize their big ambitions.
Above all, I love working with good people to leave our world a little better, and have a good time in the process. If that sounds like you, I’d love to hear from you.
Let’s connect!
Looking for a collaborator? Drop a note with some information and we’ll get the conversation going.