It’s nice to meet you!

With over 10 years of experience, I help startups, values-driven brands, and founders define their identity, craft brand narratives, and develop brand & comms strategies that fuel growth.

Early on I learned that change is inevitable and best met with a sense of adventure and curiosity. That the stories we tell others – and ourselves – can make all the difference. And the same is true for brands.

That’s why I love telling stories that help people and brands reach their potential, starting with a deep understanding of the unique DNA and larger context at play.

After graduating from UC Berkeley with a double major in Psychology and Media Studies, I started my career as a brand strategist at Anomaly, one of the top creative agencies in NYC. There, I worked on Fortune 500 brands from Panera, to Jolly Rancher, Signet Jewelers, Crown Royal and Booking.com – to name a few! – all while learning from the best in the business.

Almost five years later, my budding sense of adventure brought me to LA. Here, I found a love for freelancing with great shops and clients of all sizes. Not long after, I stepped into a brand-side role, leading brand and integrated marketing at Tractor Beverage Company, a growth-stage organic beverage company.

As Tractor’s Director of Brand and Integrated Marketing, I launched the company’s first-ever integrated brand campaign, “Escape the Ordinary,” awarded BevNet’sBest of 2023  “Best Marketing Campaign,” wearing multiple hats and getting a taste first-hand of how to build a brand from within.

With both agency and brand-side experience, I’m thrilled to be able to partner with teams of all sizes to help brands with soul realize their big ambitions.

Additionally, as a certified Leadership Coach with training from Brown University and ACT Leadership, I am honored to offer 1:1 coaching to individuals looking for support as they lead, build their businesses, and pursue a life they can fully enjoy.

Above all, I love working with good people to leave our world a little better, and have a good time in the process. If that sounds like you, I’d love to hear from you.

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Let’s connect!

Looking for a collaborator? Drop a note with some information and we’ll get the conversation going.